Our Process for Building High-Converting Drupal Websites

A beautifully designed Drupal website is only half the battle. The real value comes when that website converts—turning visitors into leads, customers, or clients.

At Drupalify, we don’t just build Drupal websites—we build digital platforms that drive results. Our development process is focused on understanding your business, solving user problems, and delivering measurable outcomes.

Here’s exactly how we do it.

1. Discovery: Understanding Your Business and Users

Before we write a single line of code, we take time to understand your:

• Business goals

• Target audience

• Current website performance (if applicable)

• Competitive landscape

This discovery phase helps us tailor the structure, design, and features of your Drupal site for maximum impact. We align with your marketing and sales teams to ensure the site supports your broader strategy.

2. Strategy & Planning

Every high-converting website begins with a solid strategy. Once we understand your objectives, we:

• Define user journeys and funnels

• Outline key conversion goals

• Plan content structure and information architecture

• Identify necessary integrations (e.g., CRM, marketing automation)

This gives us a roadmap that prioritizes what matters most—user actions that drive growth.

3. UX & UI Design That Drives Engagement

We create design wireframes that prioritize usability and clarity. Our focus is on:

• Clean layouts with intuitive navigation

• High-contrast CTAs that guide action

• Mobile-first, responsive design

• Fast-loading visuals and assets

Design isn’t just about aesthetics—it’s about functionality. Every element is placed with purpose to help users move through your site efficiently.

4. Custom Drupal Development

With strategy and design approved, we start development using Drupal 10—the most powerful, flexible, and secure version of the platform.

Our technical process includes:

• Custom module development as needed

• Clean, scalable, SEO-friendly code

• Structured content types for easy management

• Accessibility and performance best practices

We build with future growth in mind, making your site easy to update and expand.

5. Conversion Optimization Throughout

Every page, feature, and layout is designed with one question in mind:
Will it help convert visitors?

We incorporate:

• Clear calls to action

• Trust-building elements (testimonials, certifications, case studies)

• Optimized forms with minimal friction

• Analytics and goal tracking

We test different strategies during development to identify what works best for your audience.

6. QA, Testing, and Launch

Before going live, we test your Drupal site across:

• Devices and browsers

• Page speed and load performance

• Functionality and user experience

• SEO compliance and schema markup

Only when everything meets our standards—and yours—do we push the site live.

7. Ongoing Optimization and Support

We don’t disappear after launch. High-performing websites require monitoring, updates, and optimization over time.

We offer maintenance and support plans that help:

• Monitor site performance

• Implement A/B testing

• Add features based on user behavior

• Keep your Drupal platform secure and current

Why It Works

Our process works because it’s built around your goals. We combine expert Drupal development with proven conversion strategies to build websites that are:

• Fast

• Scalable

• Easy to manage

• Designed to convert

Whether you’re launching a new Drupal site or rebuilding an underperforming one, our process ensures you get results—not just code.